How to Get Your First 100 SaaS Users
A practical founder-led plan for finding, talking to, and converting the first 100 SaaS users.
SaaSLaunchKit Team · 2026-06-06
Start with a narrow customer
The first 100 users usually come from a focused segment, not a broad market. Pick one buyer, one painful workflow, and one channel where they already spend attention.
Talk before scaling
Use direct conversations, founder-led outreach, and community feedback to learn what language customers use before you automate acquisition.
Turn learning into assets
Each call should improve your landing page, cold emails, ICP, onboarding, and launch copy.
Create your own version
Use the related tool to turn this guide into practical copy for your product.
Use Startup Idea Validator